Brand Manager

Supertech Innovation Labs
Riyadh
تاريخ النشر: ٣١‏/٧‏/٢٠٢٥

وصف الوظيفة

Do you want to love what you do at work? Do you want to make a difference, an impact, transform peoples lives? Do you want to work with a team that believes in disrupting the normal, boring, and average?

If yes, then this is the job you're looking for ,webook.com is Saudi's #1 event ticketing and experience booking platforms in terms of technology, features, agility, revenue serving some of the largest mega events in the Kingdom surpassing over 2 billion sales. webook.com is part of the Supertech Group also consisting of UXBERT Labs, one of the best digital and user experience design agencies in the GCC, along with Kafu Games, the largest esports tournament platform in MENA.

Role Overview:

As Brand Manager at webook.com, you will lead the development and execution of our brand strategy across all touchpoints. You'll ensure brand consistency, shape our positioning in global markets, and collaborate with internal teams and external partners to deliver impactful campaigns. This role combines strategic thinking with creative execution to build a brand that stands out and drives business growth.

Key Responsibilities:

Define and evolve the brand strategy, positioning, and personality to ensure strong differentiation in global markets

Own and maintain brand guidelines, including visual identity, tone of voice, and communication principles

Audit and enforce brand consistency across all touchpoints—ads, social media, website, app UI, PR, and partner integrations

Oversee brand messaging and approve all high-visibility content to ensure alignment with tone and brand values

Collaborate closely with creative and content teams to develop compelling, brand-led campaigns and standout visuals

Lead internal training and onboarding sessions for employees, contractors, and agencies on brand identity and voice

Plan and execute brand-building campaigns across digital, social, and offline channels

Brief and manage external agencies for creative and media deliverables when necessary

Ensure integration of brand storytelling within performance marketing and CRM touchpoints

Monitor brand awareness, equity, and sentiment using analytics tools, surveys, and market research

Conduct brand lift studies and perform competitive benchmarking to inform future brand strategy

Identify and manage brand partnerships, sponsorships, and influencer collaborations aligned with brand values

Safeguard co-branded initiatives to ensure they uphold the visual and verbal identity of webook.com

Track and report performance of brand campaigns, including metrics such as awareness, engagement, and share of voice

Align brand initiatives with business goals, ensuring measurable impact and ROI

Requirements

Bachelor's degree in Marketing, Branding, Communications, or a related field

5+ years of experience in brand management, ideally within a digital or consumer-facing company

Strong understanding of branding principles, visual identity, and tone of voice application

Experience leading cross-functional collaboration with content, design, and marketing teams

Ability to manage and inspire external creative and media agencies

Data-driven with hands-on experience using analytics tools for brand tracking

Excellent communication, presentation, and stakeholder management skills

Creative thinker with a strategic mindset and high attention to detail

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