job brief:

we believe in the power of brands in creating unique businesses, and we believe in the power of content and tools in reaching our audience. as a Digital Marketing Specialist, you will be responsible for building brand awareness and driving commercial performance of our brand across different marketing channels. our goal is to create a strong community around the brand and to build a brand image that represents our main value and delivers our core messages. are you equipped with the right tools and ready for a unique journey? then you are welcomed.

responsibilities:

develop digital media plans with goals aligned with the brand’s vision

research and study the latest marketing trends

establish our online presence and create brand awareness

spread the company’s message through social media and other online mediums

innovate and build unconventional digital campaigns that deliver the message

develop different types of content including copywriting (social media, websites, blogs, articles, etc.), videos, etc. and collaborate with supplier if needed

manage digital platforms and run the day-to-day social media and search engine optimization (SEO) audits to ensure best practices are being used

create and monitor Google Ads marketing campaigns and coordinates with the graphics team to create engaging display ads

collaborate with sales team to increase the company’s sales through digital channels

improve customer engagement using various marketing tactics

supervise ROI and KPIs with weekly performance reports to be submitted to management

Requirements

relevant experience in a similar position for at least 2 years

previous experience working in the hospitality industry OR with lifestyle brands is preferred, with a marketing background

demonstrated ability to develop and implement successful marketing plans

deep understanding of different digital media platforms and paid ads

excellent verbal, writing, listening and presentation skills

self-motivated and creative problem-solver

ability to work both autonomously and in a team setting

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