Marcom Content Creation Manager

About Us

Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. Operating as an independent brand under Meituan, one of the world’s largest tech-driven retail companies, we are driven by the mission: "Help People Eat Better, Live Better."

Since its founding in March 2010, Meituan has revolutionized the digital landscape, reshaping supply and demand dynamics across service and product retail through rapid growth and innovation. Keeta builds on this industry influence, bringing exceptional capabilities, swift responsiveness, and quality service to elevate the delivery sector and enhance the lives of users worldwide.

Within just one year, Keeta has become an industry leader in Hong Kong. With our ongoing expansions into new markets including Saudi Arabia, Keeta offers exciting opportunities to join a transformative journey that is shaping the future of delivery and retail.

We combine Meituan’s global expertise with local innovation to deliver exceptional, customer-centric services and seamless experiences. Join Keeta as we take this success story into new markets, driving innovation, growth, and excellence.

General Requirements:

Bachelor’s degree or higher in Marketing, Communication, or any related field.

Fluent in both Arabic and English (spoken and written).

3–5 years of relevant experience in content creation and digital production.

Strong background in social media content development (Instagram, TikTok, YouTube Shorts, Snapchat, X).

Hands-on experience in short-form video production: scripting, filming, directing, and basic editing.

Strong visual storytelling and creative ideation skills.

Familiarity with content trends, cultural moments, and platform algorithms.

Strong time management and project coordination skills.

Ability to manage suppliers, creators, and third-party production teams.

Attention to detail and a strong sense of brand tone and voice.

Key Responsibilities:

Lead the development and execution of short-form, mobile-first content across all social media platforms.

Own the content creation calendar in coordination with the social media and brand teams.

Ideate, shoot, and direct original content pieces — including KOL-style videos, product highlights, behind-the-scenes, cultural moments, and campaign support content.

Ensure all content aligns with Keeta’s brand tone, visual identity, and campaign objectives.

Manage on-ground shooting logistics including location scouting, talent coordination, and setup.

Collaborate with internal teams (design, social, PR, campaign) and external partners (KOLs, agencies, production vendors).

Oversee quality control of all delivered content, from pre-production to final edit.

Track performance of content to inform future formats and optimization.

Stay up-to-date with evolving content trends, creator behavior, and new platform features.

Support live coverage of brand activations and events by producing real-time or rapid-turnaround content.

Why Join Keeta

Keeta is redefining the future of food delivery with a bold vision and innovative spirit. As a fast-scaling brand under Meituan’s global ambition, we offer a unique blend of stability and startup energy, providing boundless opportunities for personal and professional growth. Whether you want to specialize in your field or gain cross-functional experience, Keeta empowers you to take charge of your career.

As we expand globally, we are committed to building a workplace that reflects our unique culture while incorporating global best practices. You’ll be part of a company that’s transforming the delivery industry while supporting local communities, empowering merchants, and delivering outstanding customer experiences.

At Keeta, you’ll collaborate with a passionate and pragmatic global team across over 30 countries, bringing diverse perspectives that drive creativity and innovation. We believe diversity is our strength and it pushes us to deliver better solutions for our customers and partners in Hong Kong, Saudi Arabia, and beyond.

Keeta offers limitless career growth and equal development opportunities, empowering you to grow as the company grows. Every day presents an opportunity for you to make a meaningful impact, grow professionally, and be part of something extraordinary. You’ll thrive in a dynamic environment where every contribution is valued. Together, let’s build the future of food delivery.

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