Consumer Marketing Manager, Saudi Arabia

Job description:

About Lipton Teas and Infusions

Lipton Teas and Infusions is the biggest Tea Company in world today, with outstanding, purpose driven brands such as Lipton, PG tips and Pukka. Lipton Teas and Infusions was created as a standalone “corporate start-up” in 2021 when Unilever decided to separate the Tea business so that it could achieve its highest potential. Following that Lipton Teas and Infusions is now owned by a private equity firm CVC and has come into its own as an independent legal entity across the world.

Lipton Teas and Infusions’ Tea brands, geographies and Tea estates generate revenues in excess of €2 billion – the company is growing and profitable with proven potential both pre- and post-COVID-19. As a standalone entity, Lipton Teas and Infusions remains number one in the world and is even better positioned to lead the industry and take full advantage of the opportunities in the category, with more focus and entrepreneurship driving greater growth and value.

Lipton Teas and Infusions’ Mission is to Grow a World of Wellbeing... growth for everyone is at the core of our business. We want to grow a better world of wellbeing through the regenerative power of plants, for our consumers, farming communities, employees, and shareholders. We are also environmentally conscious and are committed to giving back to the planet. Read more on our website: https://liptonteas.com/

As a proper corporate start-up, we are seeking employees with a passion for exciting entrepreneurial experiences, who respond to dynamic, ever-changing challenges with agility and ownership and who want to pursue unique career opportunities and play a part in building the bright future of this plant-based company.

The qualities we look for

Lipton Teas and Infusions is made up of a special blend of individuals which make our teams exciting and diverse. To be part of our tea family, whether for a short period or over the long term, we are looking for individuals who think Green and are environmentally conscious, who understand the power of simplicity and who are accountable for their actions. We want those who infuse mastery and passion in everything they do to create great products and unforgettable experiences for our consumers.

What's in it for you?

We believe that growth is for everyone; we believe in growing leaders who have an owner’s mentality. We believe in connections over hierarchies. We have a 'corporate start-up' approach; we act with speed and agility to tackle knotty business challenges.

Job Summary:

As a Consumer Marketing Manager at Lipton, you will spearhead the strategy, development, and execution of marketing initiatives to drive the growth and success of our tea category in Saudi Arabia. This role demands a strategic and creative mindset, exceptional leadership, and a deep understanding of market dynamics. You will work with the General Manager and cross-functional teams to enhance brand metrics, improve market share, and ensure efficient BMI budget management.

Key Responsibilities:

Brand plans: Develop annual brand plans in full synergy with the mid and long-term plan.

P&L Management: Oversee the financial performance of the overall portfolio, ensuring profitability and sustainable growth.

Brand Management: Manage the Lipton Masterbrand, ensuring it aligns with our brand values and market positioning. Handle all aspects of Masterbrand PR to maintain and enhance brand reputation.

Portfolio Management: Lead the upgrade of the black tea general portfolio mix and manage the innovation and renovation pipeline to keep our product offerings fresh and relevant.

Brand Performance: Keep the competitive growth via improving penetration of the brand.

Channel Strategy: Create and deploy customer and channel strategy.

Consumer Understanding: Driving the right consumer understanding, research on time in full through working closely with the Consumer and Marketing Insight team.

Communication Strategy: Lead the communication agenda with meaningful, impactful and disruptive communications for brands.

Stakeholder Collaboration: Cultivate strong relationships with global and regional teams to ensure a unified and cohesive approach to strategy implementation and execution.

Talent Catalyst: Ensure the development of the direct reports through empowerment and teamwork

Key Interfaces:

Research & Innovation Team

Consumer Marketing Insights

Customer Marketing

Customer Development Team

External Agencies

Skills & Qualifications:

Minimum Bachelor’s degree in marketing

Previous experience in the FMCG beverage industry is a strong advantage

Minimum of 7-10 years of experience in marketing, with a focus on brand management and category leadership

Proven track record of delivering topline and marketing KPIs (driving share and penetration)

Experience in managing agencies

Experience in managing digital channels and programs

Passion for date and a robust understanding of the consumer market

Excellent communication in English and Arabic

An entrepreneur’s mindset with strong business acumen

Proven track record of excellent marketing delivery

Strong business and analytical mindset

Expertise in communication strategy and digital tools

Ability to think creatively and strategically

Strong project management and leadership skills (concrete evidence of successful and complex projects)

Developed influencing skills and ability to manage senior stakeholders

Passion for tea and a commitment to consumer-centric innovation

What we can offer you

We believe that growth is for everyone, we believe in growing leaders and making space to grow an owner’s mentality and like nature we adapt, we change, and we grow. We believe in connections over hierarchies and (work) levels. We have a 'corporate start-up' approach; we act with speed and agility, and we have the strength and scale of a large corporation. We are building a better world of wellbeing and a better you.

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