Job Title: Marketing Manager

Job Description:

The Marketing Manager is responsible for developing and implementing marketing strategies that enhance the company's market position, increase brand awareness, and drive sales and business growth. They work closely with sales and business development teams to ensure marketing campaigns are executed effectively and achieve desired results.

Key Responsibilities:

Develop Marketing Strategies:

Create comprehensive marketing plans aligned with the company's objectives.

Analyze market trends and competitors to identify opportunities and challenges.

Manage Marketing Campaigns:

Plan and execute marketing campaigns across digital and traditional channels.

Monitor campaign performance and analyze data to optimize results.

Brand Management:

Strengthen brand identity and ensure consistency in marketing messages.

Oversee the creation and execution of promotional materials and advertisements.

Market and Audience Analysis:

Collect and analyze customer data to understand behavior and needs.

Use analytics to measure campaign performance and adjust strategies accordingly.

Digital Marketing Management:

Supervise marketing activities across social media, email marketing, and SEO.

Monitor paid advertising campaigns and optimize ROI.

Partnership and Customer Relationship Management:

Collaborate with advertising agencies and suppliers to ensure quality execution.

Build strong relationships with customers and strategic partners.

Reporting and Recommendations:

Provide regular reports on marketing performance and suggest improvements.

Propose innovative ideas to increase sales and strengthen brand loyalty.

Qualifications and Experience:

Bachelor’s degree in Marketing, Business Administration, or a related field.

Minimum of 5 years of experience in marketing, preferably in a competitive industry.

Strong analytical skills to interpret data and make data-driven decisions.

Proficiency in digital marketing tools such as Google Analytics and Facebook Ads Manager.

Experience in managing advertising campaigns across digital and traditional platforms.

Excellent communication, negotiation, and relationship-building skills.

Fluency in English and Arabic (preferred).

Required Skills:

Strategic thinking and effective planning

Ability to lead a team and work in a dynamic environment

Creativity in designing marketing campaigns

Data analysis skills and proficiency in digital marketing tools

Budget management and cost-effective marketing execution

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