We’re seeking a dynamic and data-driven Marketing Manager to lead the strategy, planning, and execution of all marketing initiatives at Sahseh. You will drive user growth, retention, and brand awareness across digital channels with a strong focus on performance marketing, influencer campaigns, content, and product marketing.

You will collaborate closely with product, design, business development, and data teams to position Sahseh as the #1 savings app in MENA region

Key Responsibilities

Develop and own multi-channel digital marketing strategies (Google Ads, Meta, TikTok, Snapchat, email, push notifications, etc.)

Plan and manage campaigns for new offers, seasonal activations, referral programs, and app features (Cashback, and Coupons)

Manage influencer marketing (micro & mega), UGC programs, and brand collaborations

Analyze data & KPIs (installs, CAC, ROAS, LTV, etc.) and optimize budget allocation accordingly

Oversee content production (social media, motion videos, graphics) aligned with the Saudi tone and Sahseh brand identity

Work with tech & product teams to align marketing with feature launches

Stay ahead of digital trends, competitor insights, and platform updates

Qualifications

5+ years of experience in digital marketing, preferably in B2C apps, e-commerce, or fintech

Proven experience in performance marketing and growth marketing

Deep understanding of Saudi consumer behavior and local platforms (Snapchat, TikTok, Twitter/X, etc.)

Strong skills in tools like Meta Ads Manager, Google Ads, Firebase, Excel/Sheets

Experience with influencer marketing, UGC campaigns.

Strong project management skills and ability to lead cross-functional initiatives

Fluent in Arabic and English (written and verbal)

Bonus: Experience in affiliate or cashback-based apps

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