Social Media accounts & Content Specialist

a. JOB PURPOSE:

This position exists to build and execute social media activities through competitive research, platform determination, benchmarking. messaging and audience identification efficiently, in timely manner and quality standards as per the defined policies and procedures to achieve departmental operational plans and developments.

Follow up creating social media contents and build suitable marketing collaterals for related products.

b. KEY ACCOUNTABILITIES – DESCRIPTIONS:

Social Media Management:

Manage and oversee all social media accounts, including but not limited to Facebook, X, Instagram, LinkedIn, and YouTube.

Develop and maintain a content calendar to ensure consistent posting and engagement.

Monitor social media trends, insights, and analytics to optimize content strategy and performance.

c. Respond to comments, messages, and inquiries in a timely and professional manner.

Content Creation and Curation:

Create original, high-quality content for social media platforms, including posts, graphics, videos, and other multimedia formats (with Graphics support)

Curate relevant and engaging content from industry sources and user-generated content to supplement organic content efforts.

d. Collaborate with the creative team to develop visually appealing and compelling content that resonates with our target audience.

Community Engagement:

Foster meaningful interactions and build relationships with our online community by actively engaging with followers, influencers, and industry stakeholders.

Monitor conversations and trends within the community to identify opportunities for engagement and content creation.

e. Encourage user-generated content and facilitate discussions around brand-related topics and initiatives.

Campaign Management:

Plan, execute, and measure social media campaigns to support marketing objectives, product launches, events, and promotions.

Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization.

f. Coordinate with cross-functional teams to ensure alignment and integration of social media initiatives with broader marketing efforts.

Social Listening and Reputation Management:

Monitor social media channels for brand mentions, reviews, and sentiment to proactively address customer feedback and mitigate potential reputation risks.

g. Implement strategies for managing and enhancing the company's online reputation and brand perception.

Functional responsibilities:

Implements digital marketing campaigns including lead generation, and remarketing campaigns on

different platforms in coordination with sales and marketing teams.

Executes organic search tactics for Google and other search engines like Bing.

Works with content and marketing teams to drive SEO in content creation and promotion.

Executes a proactive social media content calendar that is consistent with the company’s brand.

voice and supports the company’s online and offline marketing and public relations efforts,

including: brand awareness, sales initiatives, and special events

Collaborates with eCommerce and/or marketing team members in executing social media

components related to current promotions, lead generation and reengagement campaigns.

Monitors, response to and resolves social media-specific consumer inquiries/complaints in a timely

and professional according to the SLA

Monitors trends in social media channels, tools, and metrics and appropriately applies that

knowledge to increase the effectiveness of the company’s social media efforts.

h. COMMUNICATIONS & WORKING RELATIONSHIPS:

• Good time management skills so as to achieve the results in a punctual manner & avoiding delay

• Good communication and behavioral skills to interact cordially with everyone

• Tact and diplomacy to handle all employees and customers.

• Good in interacting with people of various backgrounds and nationality.

• Ability to work under pressure so as not let to the pressure affect him/her.

• Good English – oral and written to be able to communicate with all.

• Self-discipline and commitment related to the ownership of accessing all Bahra social media accounts.

i. QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications: Bachelor in Marketing & Communication

Minimum Experience: Minimum 2 to 3 years in same field .

Generic Skills:

Responsibility

Social medial accounts

Communication

Team Management

Initiative and follow through.

Priority setting

f. COMPETENCIES:

Content Creation: Crafting engaging content across platforms.

Analytics and Reporting: Understanding metrics to measure performance.

Community Engagement: Building relationships and fostering discussions.

Strategic Planning: Developing and executing social media strategies.

Creativity and Innovation: Generating fresh ideas and staying current.

Communication Skills: Collaborating effectively and conveying insights

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