Channel Marketing Manager

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. You light the way.

More About The Role

Drives consistent channel strategy incl. channel segmentation and in store/shopper marketing activities.

Supports channel offer optimization.

Collaborates with marketing, sales and channel/account management to define and deliver tools and programs that are effective, sustainable, scalable and measurable.

Leads partner-related launch efforts for products, services and platforms.

Manages revenues and IGM targets within the assigned Channel.

Develops metrics, forecasts, analyzes, and reports monthly on channel marketing spend and return by account. Adjust plans & objectives when appropriate.

Understanding the customer journey and how to realize a seamless experience, both online and offline

Designs Channel activities and programs focused on Channel market needs

Defines operating principles and rules of engagement with customers

Drives cross functional collaboration, strategic focus and organization agility.

Influences a winning spirit, embedding our culture in the channel sales teams

Drives cross functional collaboration, strategic focus and organization agility.

More About You

While we value and appreciate all applicants, we believe that the following experience and skills will be needed to shine brightly in this job opening:

Behavioral

Stakeholder Management

Commercial Savviness

Solution oriented Problem Solving

Team Skills & Influencing

Digital Competencies

Understanding the customer journey and how to realize a seamless experience, both online and offline.

Designs Channel activities and programs focused on Channel market needs

Defines operating principles and rules of engagement with customers

Building collateral for partner channels (banners, webpages, social posts)

Able to manage media buying for always on campaigns

Strong focus on B2B eCommerce

Focus on analytics and set KPIs accordingly:

Understand how to translate analytical data / dashboards into improvements

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 30,000+ people.

We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce representing 99 nationalities, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together.!

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