Role Overview:

The Brand Manager will take full ownership of the Brands performance, overseeing all aspects of marketing, sales growth, and profitability. This role is responsible for developing and executing strategies that enhance Brands visibility, consumer engagement, and revenue generation. The ideal candidate will independently drive Brand initiatives, manage product launches, oversee social media and digital campaigns, and handle agency and supplier relationships to ensure effective execution.

Key Responsibilities:

Brand Leadership & Growth:

Develop and implement Brand strategies that drive sales, market share, and profitability.

Conduct in-depth market analysis to identify trends, consumer behavior, and competitive opportunities.

Define brand pricing, promotions, and distribution strategies to maximize revenue.

Monitor brand performance, making proactive adjustments to improve growth and profitability.

Conduct monthly market visit and report findings and action plans

Conduct monthly brand overview with action plans

Conduct retail audit analysis and reporting finding and action plans as per data release.

Marketing & Campaign Execution:

Plan and execute marketing initiatives to strengthen brand positioning and increase brand awareness.

Develop and launch brand-specific advertising, promotional, and digital marketing campaigns.

Create and oversee marketing materials, ensuring consistency in messaging and brand representation.

Evaluate campaign effectiveness using key performance metrics and optimize strategies accordingly.

Social Media & Digital Marketing:

Manage the brand’s social media presence, ensuring engaging and consumer-relevant content.

Develop and execute digital campaigns that align with brand objectives and drive consumer conversion.

Oversee influencer marketing, paid media, and content strategy for brand growth.

Track digital performance metrics, adjusting strategies for better engagement and sales impact.

Product Development & Portfolio Expansion:

Drive product innovation within the brand, identifying opportunities for new SKUs and enhancements.

Manage packaging development and ensure alignment with brand positioning and profitability goals.

Oversee consumer testing, refining products based on feedback and market insights.

Optimize product lifecycle management, including launches, reformulations, and discontinuations.

Agency & Supplier Management:

Independently handle agency partnerships for creative, media, and digital marketing.

Negotiate and oversee supplier relationships for packaging, promotional materials, and activations.

Ensure timely and high-quality execution of all brand marketing initiatives.

Monitor agency and supplier performance, ensuring cost efficiency and brand consistency.

Financial & Performance Management:

Manage brand budgets, ensuring efficient allocation of resources to maximize ROI.

Track and report sales, market share, and profitability metrics for brand evaluation.

Use data analytics and market research to drive informed brand decisions.

Prepare regular business reviews with insights and action plans for brand growth.

Qualifications & Skills:

Bachelor’s or Master’s degree in Marketing.

Minimum of 5 years of experience in brand management or marketing within the FMCG industry.

Proven ability to independently drive sales growth and profitability for a brand.

Strong marketing expertise, including digital, social media, and product development.

Experience managing agencies and suppliers to ensure seamless execution of campaigns.

Excellent analytical skills, with the ability to interpret market data and consumer insights.

Strong project management and organizational abilities, with a hands-on execution mindset.

Proficiency in Microsoft Office, Nielsen/IRI data, and marketing performance analytics tools.

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